50 Cent & Effen Vodka: Marketing for the People!
By Khalil Amani
Rappers have come & gone—hocking their wares to the people without ever stepping out and touching the people. (Diddy and those Ciroc boys ain’t touching the people like this!) 50 is making his way around this great country of ours selling his liquor line—Effen Vodka. Coming in an assortment of flavors—Raspberry, Cucumber, Salted Caramel, Black Cherry—there’s something for every palate.
I had a chance to meet the “Get Rich Or Die Tryin’” rapper recently in Denver, Colorado (Actually, Wheatridge, CO. a small town). With a line of people that stretched around the corner, I was lucky number 19 to enter the store to buy, meet and take a picture with Fiddy! Indeed, 50 is a marketing genius and signing umpteen bottles of Vodka and taking pictures with every purchaser is an exercise in patience—and hard work!
With Effen Vodka going for around $26 a bottle, I copped a case—six (6) bottles for around $170—and 50 Cent signed every last one of them!
If you think 50 Cent isn’t still trying to “Get Rich or Die Tryin’” you are sorely mistaken! Effen Vodka is just one more feather in his cap! It’s “The Hunger for More” and I’m taking notes!